GROWTH
EXPERIENCE
LEARN FROM SOMEONE WITH 20+ YEARS OF ECOMMERCE
Meet Alaa Hassan, the visionary founder and CEO of Be DevOps-Coaching, the world’s go-to coaching and mentorship platform for eCommerce businesses. Alaa’s role transcends the executive realm; he is our lead coach, a compelling speaker, a seasoned executive, and a devoted husband and father. In his personal life, Alaa indulges in his passions for gym fitness, culinary delights, and is an avid Porsche enthusiast.
Known as “the most passionate eCom guy you’ve ever met,” Alaa boasts an extensive track record spanning over two decades and has steered over 300 brands to success. With a wealth of knowledge and experience, he’s poised to elevate your business to unprecedented heights.
As the driving force behind eCommerce Training Academy, Alaa has shared his proven system with countless individuals and businesses, resulting in remarkable achievements. The tangible results speak volumes — for instance, iNetVideo witnessed its annual sales soar from $1 million to an impressive $19.5 million within a few short years. Linen Chest underwent a remarkable transformation, evolving from a seven-figure enterprise to an eight-figure powerhouse in just 2.5 years. Across diverse industries, from fashion and home decor to pet products, wellness, beauty, and jewelry, Alaa has guided businesses toward achieving their eCommerce goals.
This wealth of experience and success inspired Alaa to launch the academy, where he generously imparts his tried-and-true methods and strategies for eCommerce growth to businesses eager to expand their online presence.
Our achievements speak volumes
eCommerce Experience
20+ Years
eCommerce Clients
3000+
Live Coaching Sessions
200+ hours
Advising Calls
325+
Elevating Beyond Profit
We go beyond profit and emphasize the idea that success should be measured not just in terms of revenue but also in how it aligns with the life goals and values of our clients. Our brand philosophy focuses on the holistic growth of individuals and businesses.
OUR VALUES
Our Mission
Empower People to Thrive Online With eCommerce
Our mission is to ensure the success of eCommerce ventures by providing the necessary knowledge, guidance, and resources to prevent failure and promote growth. We are dedicated to equipping brands and professionals with the knowledge and tools they need to thrive in the world of online commerce. We want to prevent failure and foster ultimate growth.
Our Vision
Transformative eCommerce Education
To be a global leader in eCommerce education, driving a future where online businesses of all sizes can achieve sustainable success and contribute positively to the digital economy.
01. RESPECT
We demonstrate respect for everyone, extending it to clients and team members, partners, and the community in every interaction and relationship.
02. QUALITY
We are unwavering in our commitment to delivering products, services, and experiences of the highest quality that consistently surpass client expectations.
03. INTEGRITY
We maintain the highest ethical standards, conducting ourselves with honesty and integrity in every decision and action we take.
04. IMPROVEMENT
We wholeheartedly embrace a culture of perpetual improvement, fostering innovation & ongoing learning to better serve our clients & adapt to changes in our industry.
05. ENJOYMENT
We cultivate an environment that encourages enjoyment and positivity, ensuring that both team members and clients have an enjoyable and fulfilling experience with our brand.
06. BALANCE
Our commitment to harmony between work, personal life, & overall well-being extends to supporting a lifestyle that is fulfilling and satisfying for our team members.